Digital Presence Audit

Your Cafe

An independent look at what your customers see when they search for you online.

4.3

Google Rating

582

Google Reviews

5

Platforms Audited

5

Competitors Analyzed

Overall Presence: Average

Platform-by-Platform Breakdown

Where You Show Up

Here is how your business appears across the platforms that matter most for local discovery.

Platform	Status	Activity	Quality
Google Business Profile	Active	N/A	high
Google Business Profile	Active	N/A	high
Instagram	Active	biweekly (~2.7/month)	high
Facebook	Active	inactive	medium
TikTok	Not found	inactive	N/A
Yelp	Active	N/A	high

What We Found

Strengths and Blind Spots

Working in Your Favor

Your Google Business Profile is fully claimed and actively drawing attention with 582 reviews and a 4.3-star rating, giving you a solid foundation of social proof in local search.
Your Yelp presence is exceptionally strong with a 4.1-star rating, 346 reviews, and 1,878 photos, making your listing one of the most visually rich and community-supported in your category.
Your Instagram content quality is genuinely high, with an average of 1,509 likes per post demonstrating that your visual brand resonates strongly with your audience.
Your business is already generating organic TikTok buzz without any effort — 10+ user-generated videos and 12,000+ views prove there is real, unprompted enthusiasm for your brand online.
You are posting on Instagram consistently at a biweekly cadence, meaning you have an established content habit that simply needs optimization rather than a complete rebuild.
Your combined review volume across Google and Yelp — over 900 reviews total — gives you more public credibility and searchability than several direct competitors in your market.

Costing You Visibility

Your Google Business Profile is missing a phone number, which creates unnecessary friction for customers trying to contact you and may reduce your profile's completeness score in local search rankings.
Your Instagram engagement rate is heavily skewed toward passive likes, with only 1.6 comments per post on average, suggesting your captions are not prompting any meaningful audience interaction or community building.
Your Facebook page has minimal activity and is not linked from your website, effectively making it invisible and doing nothing to support your brand discovery or customer retention efforts.
Your Google rating of 4.3 stars places you behind at least one direct competitor sitting at 4.8 stars, which can be enough to shift a customer's decision at the moment they are comparing options.
You have no official TikTok presence despite clear organic demand, meaning you are missing a high-growth platform where your content style and food visuals could perform exceptionally well with zero paid spend.
Your Instagram captions lack calls-to-action, meaning you are consistently leaving conversion and engagement opportunities on the table with every single post you publish.

Competitive Snapshot

How You Compare Locally

Your position among the most visible businesses in your category and area.

Business	Rating	Reviews	Instagram	TikTok	Overall
Your Business	4.3	582	See above	See above	Average
Competitor A	4.8	567	Likely active based on modern	No TikTok presence f	Average
Competitor B	4.3	1729	Active - promotes Instagram an	No TikTok presence f	Average
Competitor C	4.3	2112	Likely active - multi-location	Unknown	Average
Competitor D	4.6	578	Unknown	Unknown	Weak
Competitor E	4.4	629	Active - national brand, profe	Active - confirmed T	Strong

Gaps Identified

What You Are Leaving on the Table

1

TikTok Is Already Talking About You — You're Just Not In The Room Your business has zero official presence on TikTok, yet customers have already posted 10+ organic videos generating 12,000+ views without any effort from you. Claiming this audience and posting consistently could multiply that reach dramatically.

2

1,500 Likes But Almost Zero Conversation — Your Captions Aren't Working Hard Enough Your Instagram averages an impressive 1,509 likes per post but only 1.6 comments, signaling passive scrollers rather than engaged community members. Adding clear calls-to-action like 'Tag a friend you'd bring here' or 'Comment your order below' could convert viewers into advocates.

3

No Phone Number On Your Google Profile Is Costing You Customers Right Now Your Google Business Profile has no phone number listed, creating a friction point every time a potential customer wants to make a quick call or reservation. This single fix could recover lost walk-in and booking intent daily.

4

A 0.5-Star Gap Is Separating You From The Top-Rated Cafe In Your Market Your Google rating sits at 4.3 stars across 582 reviews while Competitor A holds 4.8 stars on a similar review count of 567. Closing that gap by just 0.3–0.5 stars through a proactive review response and request strategy could significantly shift first-impression rankings.

5

You Have No Email List Or Website-Linked Social Strategy — Competitors Do Competitor B actively promotes both Instagram and an email newsletter directly from their website, building a captive audience they can market to for free. You currently have no visible cross-platform promotion strategy or owned email list working in your favor.

6

Your Facebook Page Is A Dead End That's Quietly Hurting Your Credibility Your Facebook page exists but is largely inactive and isn't even linked from your website, making it invisible to the portion of your audience — particularly those aged 35 and above — who still discover and vet local businesses there.

Want the full breakdown?

This is a preview. The complete audit includes detailed competitor analysis, content recommendations tailored to your business, and a roadmap built specifically for you.

Let's Talk

No commitment. Just a conversation about what we found.